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Lorena Cos, sports psychologist who turns defeat into learning

Claudia Peralta
March 13, 2026

“Applied and creative sports psychology”

Lorena Cos is a psychologist specialized in applied sports psychology. From her practice, she accompanies people who seek to improve their performance, manage pressure and also grow on a personal level. His work combines psychology, sports and personal development from a practical and creative perspective.

In this interview of Eholo Voices, Lorena shares her experience as a psychologist, the challenge of growing professionally, the importance of learning to delegate and what today allows her to enjoy her profession more calmly.

Psychology applied to performance... and to life

If Lorena had to define her therapeutic approach in a single sentence, she sums it up like this:

“Applied and creative sports psychology”.

His work moves in an area where psychology helps to improve performance, but also to better understand the personal processes behind challenges, defeats and moments of pressure.

Because in sports - as in life - learning to manage emotions, frustration or uncertainty can make a difference.

The biggest challenge: growing without losing your way

One of the most challenging moments in his career came when his project began to grow.

“The biggest challenge was growing up and not knowing how to respond to it.”

The increase in patients and responsibilities brought with it new needs: organization, management and decision-making.

The way to overcome it was clear: delegate, create a team and rely on management tools such as Eholo.

That change allowed him to recover the most important part of his work.

“The best time I would say is to be able to dedicate myself only to what I am, a psychologist, and not to all the thousand tasks I did before.”

Work more calmly

When asked what Eholo means to her, the answer is short but very clear:

“Company and peace of mind”.

Having tools that simplify day-to-day management allows attention to refocus on what is essential: the therapeutic relationship and professional support.

A profession that keeps expanding

Regarding the future of psychology, Lorena recognizes that it is a constantly changing field.

“This is progressing very quickly and I'm not sure how it will go. I don't think much about the future, but of course there is more and more expansion of the profession and more areas of development than before.”

New contexts appear every time where psychology plays an important role: sports, education, business or personal well-being.

Imagine the consultation five years from now

When thinking about the future, Lorena doesn't talk so much about rapid growth as about quality and stability.

“I imagine it calmer, with more quality for everyone and, above all, safer.”

A way of understanding the profession where balance and care for the therapeutic process occupy a central place.

Inspiration and references

📚 Book that changed the way you think

“Losing is also for champions”

“And not because it's mine, but because my view of the world and especially of defeat or failure has changed inside me.”

A reflection closely linked to the world of sports, where learning to lose is also part of growth.

💭 If I weren't a psychologist...

He would dedicate himself to musical theater.

He is passionate about acting, dancing and music, three disciplines where expression and emotion also play a fundamental role.

💬 The best phrase you've ever been given

“Complaint drives away.” A simple phrase that reminds us of the importance of focusing on what can be built.

🍽 Dream dinner

With David Bisbal, without a doubt.

Professional reference

For Lorena, one of her references is Pep Marí, a pioneering sports psychologist in Spain.

His way of working stands out in particular: “He has paved the way for sports psychology through silence and prudence.”

Learn More about Lorena Cos

🔗 Www.lorenacos.es

📲 Instagram: Lorenacos

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Claudia Peralta
March 13, 2026

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What do they think about us?

Working with Eholo marks a before and after. Not only does it help me reduce workload, but their team responds immediately when I need it. In addition, its platform is 360º, providing tools to cover all the needs of a psychologist beyond consultation.
Lorena Cos
February 11, 2025
Easy to use and very complete platform, since it allows you to have histories, invoices, customer files, calendar... and also a very good service and support. Totally recommended!
February 19, 2025
Super useful and easy to use. It makes my daily life more convenient for managing the query, having everything I need for on a single platform. I recommend it!! :)
January 28, 2025
It has helped me a lot, it takes up a lot of work and it really is the best thing I have done to automate work, on top of that they are always happy to help and answer all your questions
Glenda Hern.
November 08, 2024
Eholo has improved my productivity to 100%. Fast, simple and totally safe!! I recommend it to all those people who feel that the day should have a few more hours.
Patricia Vecina Martínez
Operations, WellCare
The page is intuitive and works very well, the automatic billing function has made it much easier for me to keep everything up to date and the technical team has answered all my questions quickly and efficiently.

Virginia Lagartos Lopez

April 12, 2024

I love the software. It is very complete and works very well. You can also make suggestions to improve things you would like me to have and they usually take a short time to incorporate them. They update it very often.

Maria De Salazar Martínez

September 01, 2023

EHOLO has made my life easier since January. All the time I spent billing, doing excelling, notifying patients of their visits...
I can dedicate it to caring for patients, my family or simply disconnecting, without having the constant “run-run” of “I have to do”, “don't miss it”. Wish I had discovered it sooner!

Saüc Psychology

April 2, 2024

Eholo is a very intuitive and basic tool for beginners. You don't have to eat your head around understanding it and when you register you have a video call and free support where they show you step-by-step how to use it. I recommend it 100% you'll save yourself a lot of headaches with legal paperwork

Laura Manzano Arias

April 3, 2024

I manage different psychology offices and Eholo was the discovery of the year for me! The girls who served me, Laia and Mariona, are lovely and have helped me a lot!

Cristina Ago

January 22, 2025

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